The Secret History of Horace Miller Bradley-WhiteStar.
As is clearly documented by this recently-unearthed photograph discovered deep within company archives, WhiteStar’s delivery service was founded decades earlier than anyone knew: in the early 1900s by two previously unknown business horses named Bertie and Atticus WhiteStar.
These horses were savvy delivery entrepreneurs but they didn’t have the all the modern delivery resources we have today at WhiteStar — like our fleet of bobtail trucks, straight trucks, tractors, van trailers, flatbeds ready to zip your freight from Point A to Point B at a moment’s notice. Sadly, they also lacked hands.
So just prior to WWI, Atticus WhiteStar hired on Mr. Horace Miller Bradley to help deliver parcels. In those days, good jobs were hard to come by. Never shy of hard work, and known to be as strong as a horse, Mr Bradley carried freight on his back which created a good deal of unexpected publicity in his day and delighted weary horses across the city. Unfortunately, Mr. Bradley was also legally blind, so his method was to hold onto Bertie's mane while she led him along the delivery route. A simple nod or sideways jink of her head signaled Horace to drop off a package.
As a result, WhiteStar's delivery service soon became something of a cultural icon. Texans grew accustomed to seeing Mr. Bradley walking steadily alongside the horses sometimes carrying several hundred pounds of freight. Of course this is what started our well-earned reputation for the due care we take with parcels. Unlike UPS and FedEx, we don’t use mechanical sorters which can damage boxes. In the tradition of Mr Bradley, we use human hands to move, load and unload everything.
Moreover, in the tradition of Bertie and Atticus we also use an equal quantity of horse sense. So if you have a wide load, or an exceptionally heavy load, or if your freight has unusual dimensions we can ship it safely and securely so it arrives onsite, on time, undamaged.
- 48 ft x 8.5 ft flatbeds, capacity of 48,000 pounds
- 26 ft flatbed trucks, capacity of 17,000 pounds
- Step deck to accommodate tall freight
We use only well-trained and qualified personnel to secure your materials on our trucks. As well, we have every tool necessary including lift gates, tarps, blankets, straps, chains, forklifts and electric pallet jacks.
Above all, WhiteStar is known for reliability. And over the years we’ve continued to improve by adopting the latest technology. Today our fleet is online, computerized and GPS-enabled. We monitor traffic conditions and we know where every truck is in real time so we can advise on alternate routes. We work hard to earn your trust by delivering the best customer experience in the region.
Today we’re dedicated to providing responsible and effective freight transportation from coast to coast. We provide delivery service for Fortune 500 companies and single proprietors alike.
Bertie and Atticus WhiteStar were workhorse pioneers who shattered the stereotypical mold. If the average equine lifespan were as long as a human's, things might have turned out less fortunately for the fledgling company. But as it was, Atticus WhiteStar passed on his surname to his faithful Horace, who became “Horace Miller Bradley-WhiteStar.”
After that, records get a little murky what with two world wars, the Great Depression, and such. But suffice it to say if you need delivery service in the greater Dallas or Houston area, give WhiteStar the nod. As we learned long ago, a nod is as good as a jink to a blind Horace.